Sell Bespoke Laser Cut Products Online With This Guide

Sell Bespoke Laser Cut Products Online With This Guide

Posted in Laser Cutting by Zap! Creatives on Oct 27th, 2015

Have you used our bespoke laser cutting services to create unique products for your customers yet? Whether it’s quirky jewellery or something else, here are some simple tips to follow to help increase your sale conversions online!

How Can Small Businesses Sell Online?

Decide where you’re going to sell your products – Whether this is on your company’s personal website, on eBay or Etsy, there are a wide range of ecommerce platforms you can utilise as an SME! Wherever you decide to sell online, you should ensure that each product you upload has a unique and clear description that’s easy for customers to read.

A simple, secure and trustworthy shopping cart system is another must-have – Without this, many potential customers won’t want to type their card details for fear of a security issue.

Promote on your company’s social media – A good following on Twitter or Facebook doesn’t happen overnight, but with frequent updates that are informative and interesting (and which use hashtags to spread the word), you’ll soon see your network grow! Connect with your customers and post regular tweets that use images and other media to make it really engaging! Use holidays such as Christmas, Halloween and other dates to create promotions to attract more potential customers, too.

Promote it on your personal social media – Once you’ve got a page up and running for your small business, link to it from your personal social media accounts. You’re sure to get positive feedback from your friends, so try to get them to ‘share’ your website, too!

Blog! – A blog that’s dedicated to your product range and company is a brilliant way to get the word out. Talk about exciting news in your company, such as places you’ve visited recently and the things that served as inspiration for new products! You could also ask others to guest blog, too!

Encourage reviews – Any review of your product from a customer will bring a new audience to you online! Of course you’d like brilliant feedback, but even if the feedback isn’t what you’d hope, by listening to your customers’ likes and dislikes, you’ll be able to build a more successful company that makes them happy!

Make it fast, and responsive! – Wherever you’re selling online, ensure that the product pages load fast and is easy to use. Another thing to consider is whether or not the design is compatible with mobile devices. You can check this by visiting your website on a phone or tablet, or by making the browser window on your PC different sizes. If the website is difficult for a potential customer to navigate and buy, they’re more likely to get frustrated and go elsewhere.

Laser Cutting Services From Zap For SMEs

Our exceptional laser cutting services are perfect for creative small and medium sized businesses! Whatever laser-cut products you’d like to create, get in touch to discuss your idea and we’ll try to make it possible! Call our friendly team on +44(0)1642 244422, or email info@zapcreatives.com today!

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